The Beauty of Nature The Miracle of Science
The Times Newspaper-page 2


The Times Newspaper-page 2

There are three products in the Shinso range: as well as the Essence, there’s a reviving spray-on mist and an exfoliating glow treatment. An eye cream, a mask and spa treatments are all in the pipeline. In the UK, Shinso is available only from the website ( — and at £255 it definitely comes under the category of “investment” buy.

Tsuruta is not interested in selling through the normal channels — his views on the skincare world and the shops that sell their products can’t safely be reported in print — but prefers to work with a handful of dermatologists and plastic surgeons, such as the Beverly Hills cosmetic surgeon Dr Robert Applebaum, who, he says, not only have a better understanding of his products but also of the celebrity clientele who are most interested in them. Dr Applebaum loves the stuff. “Shinso Essence is a unique product with very effective skin rejuvenation properties,” he says. “There are immediate effects on the appearance of the skin, as well as long-term benefits.”

British dermatologists tend to be more cautious in their assessment. “This product contains anti-ageing ingredients, such as acetyl hexapeptide-8 [a muscle relaxant] and human oligopeptide-1 [which promotes skin cell growth],” says the dermatologist Dr Stefanie Williams ( “These are high on the ingredient list, so it’s likely they are present in sufficient concentration.” She considers any talk of instant effects to be an exaggeration, “as it takes time to induce real changes in skin biology. But, overall, it’s a good product with beneficial ingredients”.

Have I been using the magic Essence myself? You bet, massaging it in as shown by its creator. And, the first time, I could swear I saw a lift. Tsuruta reckons that the effects last for three days, so if you use it continuously, you don’t see much more lifting day on day, and I started to wonder if I was imagining things. But then, after a week’s abstinence and a sleepless overnight flight, it worked wonders to repair my crumpled face. I’d have to say, I’m utterly hooked.

What the scientist says

Using ingredients on a molecular scale, ie nanoparticles, may facilitate the penetration of active ingredients into the skin and improve the effectiveness of serums and moisturisers. At present these are often unable to penetrate sufficiently because of their size. For this reason nanotechnology is an exciting area, much discussed by experts. But there are unknowns. How an ingredient works when it’s 80 times thinner than a human hair may differ from how it works at a “normal” level. At nanoscale size, a material’s physical properties may change and interact with your body in ways not yet fully understood. There has been concern about the use of nanoparticles of fullerenes in cosmetics and of titanium in sunscreen, for example. In 2008 there were calls to ban the technology until it had been proven to be safe.

Dr Tamara Griffiths, consultant dermatologist and spokeswoman for the British Skin Foundation

Written by Alice Hart-Davis

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